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If you are at all interested in strengthening your position with Google, then you can do many things that will help you to do so. The first port of call is always on page SEO, where you optimize yourWordPress theme with some SEO tips to get noticed better by the search engines.
The next step is to use keywords in your posts if you target a good ranking with Google. While it is easy to rank in top spots within hours/days of your post going live, most of the time your ranking will drop after a short while making way to newer posts that target the same keyword.
The only way you can hold your rankings is when either:
- there isn’t much competition targeting the same keyword/market
- or your blog has become an authority in your niche
While one way can be pot luck, the other requires work and studies.
To increase rankings in a heavy competitive field you can do one thing that will help you to advance your rankings.
That “thing” is to create link clusters
Link clusters are strategies to interlink certain posts on your blog to strengthen your Google ranking.
As you can see, my stat program tells me that I have had searches for certain keywords that led to my blog.
This creates a huge opportunity for me to further traffic from the same (or related) keywords from the search engines on which I’m already ranked for.
The way I do this is to go into my blog admin and choose a maximum of 5 posts (to keep it natural) in which I create a hyperlink back to the original (ranked) post. Doing this will tell Google that I have more relevant content on my blog which further helps my already ranked post and traffic.
Google actually loves this as the more related info they find on your site, the higher they will rank your authority in the field.
I normally do this once per week using a simple spreadsheet to keep track on which posts I optimized and which I haven’t done yet.
Just a couple of months have already made a huge difference in ranking some of my keywords.
